Mobile website optimization

In 2016, mobile search exceeded desktop search by 56%. From that moment on, a new era began for Mobile First Index, a technology developed by Google that ranks websites by the quality of their mobile version. Some industries, such as healthcare, clothing, cafes, bars and restaurants, and many others, are already using mobile search at 80%. We recommend that you follow the trends of the mobile website market and adapt your website to the mobile era with the help of mobile website optimization tools.

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    Mobile optimization

    We know exactly what mobile website development and creation involves. If you want all visitors to your mobile site to convert into customers, you need to have a top-notch mobile presence. Even the most beautiful website that looks great on a desktop, if it is not adapted to modern gadgets, can lead to a decrease in your company’s profitability. We offer solutions that play a crucial role in the development of a mobile website.

    Why do you need a mobile version of your website?

    01
    Maintaining the integrity of the design

    02
    High-quality display

    03
    Timely development of the resource

    04
    Compliance with new technologies

    Our services

    01
    Website optimization for mobile devices

    First of all, this involves rethinking the user experience of users, taking into account the limitations imposed by mobile devices and the additional features they have.

    02
    Obtaining Mobile Friendly status

    To be ranked in the top 3 search engines in the Mobile First Index era, it is necessary that the site fully complies with the Mobile Friendly requirements.

    As part of the technical audit of the site, a full assessment of all pages of the site is carried out to fulfill this requirement.

    03
    Switching to responsive design

    The two most popular technologies for bringing your website into the Mobile First world are: "Rubber layout" and "Responsive design".

    Rubber layout is a quick solution, all the elements of the current desktop version of the site are placed in blocks that, depending on the screen resolution, stretch and narrow, go lower or higher on the screen.

    04
    Implementation of AMP (Accelerated Mobile Page) technologies

    AMP (Accelerated Mobile Page) - connecting this technology to your website allows you to get pages that load on mobile devices in less than 1 second.

    This is a quick way to get a boost in mobile traffic if you realize that it takes a lot of time and resources for design and development teams to improve your mobile templates.

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      Mobile site optimization

      The vast majority of Internet users use the network from mobile devices – constantly or periodically. Therefore adaptation of the site for a mobile device is the success of your business. In the process of work, a version of the resource is created, which makes it possible to conveniently view it on smartphones and tablets with full preservation of functionality. All design elements are automatically adjusted to the required browser parameters, the required page width, which is limited by the size of the mobile device.

      On sites without adaptation, information from mobile devices will be displayed incorrectly, such a resource is inconvenient to use, because in order to perform any actions, you will have to constantly increase and decrease the size of the screen in search of the desired button and function. All other things being equal, sites with an adaptive version are much more popular and rank higher in search results.

      To develop a business and increase profits, it is worth adapting the site for mobile devices. The SEO Line company will help to do this. Our specialists have extensive experience in the layout of various web resources. We will do everything for the convenience and high-quality functioning of the site on any platform.

      Advantages of the adaptive version

      Full creation of mobile sites is not the fastest and cheapest process. But as a result, all costs are paid off. The adaptive version is:

      • High-quality and convenient display of design elements on any pages.
      • Preservation of the design idea: the appearance remains as familiar and understandable as possible, corresponds to the corporate style, colors.
      • Compliance with current trends, which is a very important condition for staying afloat in the modern business world.
      • Planned development for an adequate perception of the resource, and therefore the brand, by the user.

      We have already mentioned that compared to a fixed site, a responsive one gathers more fans. And this is one of the main advantages of its development. In addition, adaptation to mobile devices provides the following advantages:

      • Conversion increase. The convenience of the site is an important criterion by which the user determines whether he will cooperate with this brand or not. If the resource is equally conveniently displayed on all devices, users will be more willing to take targeted actions.
      • High ranking. For search engines, a site receiving the Mobile Friendly status is a sign that it is more in demand, which means that it is more worthy of being in the top positions of the output.
      • Rapid business growth. The price of creating a mobile site may seem high, but it is a profitable investment in the development and future of the brand. Do not forget that a large number of users access the network from mobile devices. They want to see a convenient and comfortable resource, only then the desire to familiarize themselves with the products and place an order appears.

      What determines the cost of switching to responsive design

      Layout of an adaptive site is a multi-step process. Its cost consists of many factors.

      • The level of complexity of the template. When using typical solutions, the more elements a template has, the longer it takes to rebuild. More tools and involved technicians means higher cost. The simplest template solutions will be inexpensive.
      • The amount of content. Each element requires registration of a separate code. Accordingly, the more such elements there are, the more time the designer spends. It is not only about the textual component, but also about video, photo content, infographics and other details.
      • The quality of the initial layout. The more competent and “cleaner” the written code on the full version of the site is, the easier it is to adapt it to the mobile format. A resource made “so-so” will take more time and cost more.
      • Urgency. Optimizing the site for the mobile version in the shortest possible time will be more expensive due to the involvement of additional specialists and resources.
      • Availability of a clear TOR. This will simplify the task, and then the work will take less time and money. If necessary, SEO Line specialists will help with drawing up a technical task, a plan in accordance with the customer’s requirements.

      The cost of services is calculated individually. Taking into account all wishes and initial data, company managers will offer you the most profitable option. To order the creation of a mobile version of the site, call now!