Targeted advertising in social networks

This is a special mechanism that allows you to select from the entire audience only the one that will be interested in your product, and show advertising specifically to it. Targeted advertising is needed to:

• Attract the target audience and turn them into regular customers. Order targeted advertising requires that ads are shown only to those who are interested in the product.
• Increase sales. Maximizing the audience leads to increased conversions, resulting in increased sales and profits.
• Optimize the advertising budget. One of the cheapest online marketing tools is targeted advertising, the price of the service is reduced due to the most accurate definition of the target audience.
• Promote the brand. In social networks, you can not only sell, but also interact with the audience, share new products, talk about business life in general. The more open and transparent a brand is, the more trust it inspires in users.

What are the types of targeting

Advertising campaigns include various advertisements. Based on the type of business, goals and products, advertising platform, the most effective option is chosen. For example, targeted advertising settings on Instagram and Facebook are different. Other factors that affect the format and type of targeting include:

• The type of ad itself is text, video, image.
• The method of payment is per click or impression.
• Advertising object – brand, product, event, post, site.
• Primary advertising or retargeting is the return of an interested but inactive audience.

Targeted advertising, order which you can together with promotion in social networks, happens:

• Selection of advertising platforms is the most popular option. Advertisements are placed on such sites that correspond to the interests of the CA.
• Thematic – settings for displaying ads on resources with a certain theme. For example, in specialized online stores for spare parts, cosmetics, and children’s goods.
• Geographic – targeting users from a specific region, country, city, district. Their location is determined by IP address. Oblasts target settings – Ukraine, Kyiv, Odesa Oblast, Shevchenkivskyi district of Kharkiv, etc.
• Local – showing ads to people nearby, within a given radius. Allows you to find new customers located near the point of sale.
• Around the clock – it is more logical to advertise some products at a certain time of the day. For example, lunch delivery will be less relevant on weekends or in the evening, and in the morning and afternoon, the appropriate setting of targeted advertising in social networks will be more likely to hit the target.
• Socio-demographic – based on age, marital status, education, income level and other similar indicators. User data is collected from social networks, filled lead forms. Such advertising may work inaccurately if users provide incorrect information about themselves.
• Behavioral and geo-behavioral – implies careful selection of users based on their interests, purchases, personal data, hobbies, requests on the network, movements, markings on maps. Data analysis and targeting via Facebook, Instagram, other platforms allows you to create a clear portrait of a representative of the target audience.

5 reasons to order targeting at SeoLine

We have already found out that targeting allows you to adjust an advertising campaign to specific user requests, taking into account a wide variety of parameters. This ensures high and fast efficiency of this tool. But, like any tool, targeting needs proper setup. This is exactly what SeoLine can offer. With us, setting up targeted advertising on Facebook, Instagram, and other networks will become clear, fast and effective.

SroLine offers:

• Full support of the campaign at all stages.
• Writing, design and editing of ads.
• Start immediately after payment.
• Simultaneous management of several campaigns.
• Submission of reports, statistics, advertising results to the client.

To order the service or find out more, call the phone numbers listed on the website.