Increased the company's sales by 7 times during the year of Seo promotion
We increased the sales of the company for the wholesale trade of ingredients and equipment for the food industry by 7 times, with the help of SEO – promotion and Contextual advertising. Increased brand recognition in all regions of presence.
APROFI GROUP is an international group of companies supplying biotechnological products certified in accordance with EU standards. It is the official distributor of dozens of European brands with offices in Bulgaria, Germany, Ukraine, Georgia, Uzbekistan, Kazakhstan, Belarus. Over the years, Aprofi has become one of the leaders in the sale of ingredients and equipment for food industry enterprises.
The problem
Aprofi Group’s global goal is to increase profits through new customers, as well as to increase the level of trust in the brand. The client was presented online. The main income was due to regular customers and “word of mouth”. Our task is to create a website for the company’s entry into the international market with further lead generation within a limited budget.
The result
Since the beginning of the promotion of the site (February 1, 2021), the number of sales at Aprofi has increased 7 times due to attracting new customers through the company’s website.
As of August 1, 2022, search traffic was 7,486 people, and the target conversion rate was 20.77%.
The number of referral traffic (transition from directory sites and other resources referring to companies) is 2,528. Advertising traffic is 23,829 people with a conversion rate of 11%.
What did we do?
In the first two months, we carried out: marketing research of the market and niches, development of the technical task, creation of a design-layout of the site, layout, programming on CMS WordPress, filling of all pages, launch of the site.
Next, our SEO and PPC specialists drew up and approved a plan to promote the Aprofi site.
SEO:
- Primary technical SEO-optimization of the entire site for the possibility of starting promotion;
- Collection and clustering of the semantic core (key phrases) and optimization of meta-data in all categories;
- Writing content by a category copywriter in accordance with the technical task;
- Creation and optimization of a page in Google My Business. Placement of information about the company in all thematic catalogs;
- Internal optimization of the site at the II stage of promotion to increase ranking (positions) in the search network;
- External optimization. Internet Reputation Management (SERM).
PPC:
- Creation of search advertising in Google Ads;
- Creation of Display Advertising (KMS) in Google Ads with various strategies;
- Remarketing in Google Ads: RLSA, Dynamic, Normal;
- Testing automatic strategies using AI;
- Adjustment of rates;
- Collection of keywords;
- Creation of Audiences;
- Optimization of all advertising campaigns.
Feedback from the leading project
The case is not simple: a narrow niche, despite the production scale of competing companies. Among industrial productions, most give preference to one supplier and rarely look for a new one.
The task (or even the task) included attracting to cooperation both young enterprises and those that have been on the market for a long time.
In the process of conducting the project, we confirmed our knowledge that large companies with a large number of representative offices or divisions need end-to-end analytics. It helps to effectively monitor the company’s activities and results.
Aprofi’s experience shows how important SEO is for any site, including B2B companies. If you carry out work with SEO at the site design stage, you can attract traffic almost immediately after opening.
Such companies work mainly through direct sales, arranging meetings. Large customers have several suppliers and do not search for them on the Internet.
However, through any touch, you can reach a small client who will broadcast the relationship with the brand. There will be an opportunity to sound more serious customers.
