Setting up contextual advertising (PPC)
We convert visitors into customers and
leads into sales
Services
Search advertising
In search advertising, you pay a small fee each time someone clicks on one of your ads. It is shown to a user in response to a certain key phrase (search query).
Display advertising
One of the tools for attracting visitors to the web resource is advertising in the contextual media network of Google.
Merchandise advertising
Merchandise ads are based on the specific website's products that are displayed in response to a targeted user query.
Dynamic advertising
Dynamic ads are tied to the website content. The client doesn’t need to create many banners, just one general template and product catalog are enough.
Price aggregators
One of the most effective ways to promote an online store. They can be used immediately after creating an online store.
Video advertising
Video advertising has been in the TOP among customers for a long time.
Remarketing
Remarketing, also known as retargeting, is a form of digital marketing where ads are served to users who have already been in contact with your brand. You may target visitors that definitely have interest in your product.
Clients SEO line
Service packages
I want a commercial offer
Our projects
How in eight months of promotion received 3,300 sessions per month from Organic Search
Increased traffic 14 times in a year of SEO promotion
Niche e-commerce Category SEO promotion Company APROFI GROUP Increased the company’s sales by 7 times during the year of Seo […]
Stages of work
01
Selection of key phrases
Key phrases are queries that users look for in a search engine. For example, "how to learn English", "buy a phone", "develop a website", etc. The first step is to select different queries on the subject of your website.
02
Monitoring and analysis of competitors
The main goal is to find some features in competitors’ content. It will help to understand how it works and to see the most common mistake
03
Making announcements
We create the headline and the text of the ad according to the guidelines.
04
Target site selection
The visitor of the website should immediately get to the page that interests him, not to the main or any other page.
05
Time and location settings
Setting up displays on certain days, for users of certain cities or entire regions.
06
Advertising campaigns control and management
We constantly analyze the progress and results of the advertising campaign, taking into account the specifics of the ads, the topic of key requests, the activity of competitors and their ads.
Objectives of contextual advertising
Promotion of the brand
Advertising is an important step in brand development. Contextual advertising ensures name recognition, contributes to popularization and increases the loyalty of potential customers. Can be used for all types of business.
Increasing loyalty
Increasing loyalty to established products and brands.
Attracting targeted traffic
When attracting traffic, you need to get as many clicks as possible within the limits of the specified budget.
Increase sales
Suitable for both large and small online stores and trading platforms. The ad can focus on 1 specific item or a whole group of products. The result of the campaign is an increase in sales.
Promotion of services
Finding new customers in a particular area.
Advertising of activities or events
Includes trainings, promotions, raffles, opening of a new store, concerts and any other activity both online and offline.
Contextual advertising
Different ads (text, graphics, video) that are shown to users according to their search queries, interests or behavior on the Internet. Contextual advertising is displayed in search engines, on websites, in mobile applications and other resources.
The main services of contextual advertising on the Internet are Yandex.Direct and Google Ads.
Advantages of using contextual advertising
01
Interested target audience
Advertisements are shown only to potential customers according to their interests and requests. The buyer is already interested in your type of product or service.
02
Quick campaigns launch
The launch of the ad lasts for several days. It is enough to make settings and top up the balance of the advertising cabinet. After that, the ad will be shown to users. Flexible settings allow you to make changes even after the launch to make the offer even more attractive.
03
Effective growth of recognition
Contextual advertising helps spread the word about your brand, product or a specific promotion. It is also an effective way to increase traffic and an opportunity to further customize remarketing. Even if the user does not buy anything during the first visit, he remembers the brand and assortment, and remarketing will encourage him to visit the website again and complete the purchase.
04
Budget optimization
The price of advertising can change, so you can start a contextual ad with any budget. Google Ads let you check if the campaign is successful enough, choose the type of payment and plan expenses.
Setting up contextual advertising (PPC)
To get the first sales from the site in the shortest possible time, you need to set up contextual advertising. It is one of the most affordable online promotion tools suitable for businesses of any size and focus. Its advantage over other methods is the result of “here and now”. The effect is visible immediately after launch, it consists in the growth of orders and sales. In addition, there are other advantages of the service:
- Flexibility of settings. Different businesses require different approaches, so flexible settings of contextual advertising will help to achieve the expected result in each specific case. At the same time, if the specialist sees that the ad is not working, the campaign can be adjusted instantly.
- Immediately in the TOP. The decision to order contextual advertising settings will bring your site to the top positions immediately after launch. You won’t have to wait for several months, as in the case of SEO promotion.
- Direction to the audience. Contextual advertising takes into account the interests of users and shows them only ads that match their queries. The company’s offers will be seen by those who can really benefit from them. Thus, the rest of the audience will be deprived of useless “garbage” in their online space.
- Payment of the result. There is a great demand for contextual advertising, the price of which is set for user visits to the site. Competent setting will avoid “budget drain”, and all advertising costs will be offset by an increase in the level of sales.
- Analysis available. It is very easy to analyze how effective an advertising campaign is. You can calculate conversion costs, traffic, plan your own budget, profitability and feasibility of using this promotion tool.
What is contextual advertising
Before ordering contextual advertising, it is worth studying its formats and types. This will directly affect the effectiveness of the advertising campaign. Contextual advertising is:
- Text. Found in search results. When the user enters his query in the search bar, he receives a page with “organic” (relevant links to the query) and an advertising block, which is always located at the top of the search results. Due to this ad always has high clickability, especially when they look interesting and attractive to the client. If order contextual advertising from good specialists, it will bring invaluable benefits to the business.
- Banner. An advertisement is a bright banner with an attention-grabbing inscription, displayed on search engine partner resources. The list includes many sites that offer advertising space on their pages. In addition, you can place banners in large-scale advertising networks. Thanks to the correct setting of the ad, it will be seen by users who are interested in your product.
- Video advertising. These are edited videos of short duration, which are embedded in the video content of YouTube and other similar platforms. They can also be made in the form of banners that pop up during video playback. Video is the most expensive contextual advertising, order it is worth it only if the target audience of the advertised product is on the sites of media networks.
To save the budget and get an effective campaign, contact the specialists. SeoLine provides contextual advertising services for all types of businesses. We will help determine which type of advertising will be most effective in your case, set up the campaign, and take care of its effectiveness and efficiency.
Algorithm for setting contextual advertising
Working with context, like other areas of online marketing, requires a clear strategy and a common plan of action. Development of advertising campaigns consists of the following stages:
- Resource audit, competitor analysis. For high-quality advertising work, the site must look flawless. Familiarity with the competitive environment helps to determine the main methods of work and implement the acquired knowledge in the project.
- Creating a unique strategy using analytics tools. A template approach in the context is unacceptable, because the business, even from a wide niche, is unique. Therefore, our company works personally with each client and offers setting up Google Ads contextual advertising taking into account all requirements and goals.
- Key requests and announcements. The basis of a successful advertising campaign is competent organization of this stage. The choice of key phrases is important for attracting traffic. Creating ads is necessary to keep the attention of a potential client. For this, powerful triggers, appeals and, of course, a unique business offer are used.
- Starting the campaign. After the ads are ready, they are uploaded to the advertising campaign cabinet, structured according to certain requests, adjusted if necessary.
- Optimization of the campaign. Some time after the launch, an analysis of the effectiveness of advertising is carried out, identifying its strengths and weaknesses. It is mandatory to adjust the rates, which are set on the basis of competitors. As a result, it is necessary to achieve the minimum cost of the involved client with high clickability indicators.
The correct setting of contextual advertising is the price of the success of your business! Order advertising campaigns at SeoLine to get a guaranteed result in the shortest possible time.