Increased traffic 14 times in a year of SEO promotion
About the client
Banana Print is an offset and digital printing house. The main focus is on advertising and printing products: postcards, business cards, posters, flyers, booklets, calendars, packaging, and much more.
Banana Print is loved by the audience for its wide range of printed products and the quality of materials. The offset printing house has modern European equipment for high-quality printing. The specialists are well versed in marketing tools and create real masterpieces for advertising campaigns.
Tasks
Our agency was faced with a non-optimized website with minimal traffic, recognition, and conversions.
We had to develop a website from scratch, create a design, and start SEO optimization of the project. The main goals are to increase brand awareness, an optimized website that brings traffic and conversions.
Promotion results
After 2 months of promotion, we received 894 visits from 138 visits from organic traffic and 100% conversion growth.
In order to observe a systematic increase in traffic and conversions, it is necessary to purchase a link mass. Thanks to the quality of the links, we managed to achieve competitive results in terms of conversions and traffic on the site.
Also, with the help of competently collected site semantics and high-quality text content, we received an increase in key phrases from 0 to 690 new words, due to which the pages of our project are ranked in the TOP 1-10.
Optimization of the Google My Business account helped to find Banana Print on maps, which gave a significant increase in traffic and conversions.
The work of the team
At the start of the project, we analyzed the niche and studied the project topic. In the process of analyzing the niche and project topic, we identified:
- the main advantages of the project;
- who is the target audience for Banana Print?
- who are the main competitors in the printing services niche in Ukraine;
- calculated the cost of one lead;
- developed a sales funnel for the project.
After analyzing the niche, we already had a clear understanding of who our customer was, how we could achieve brand awareness, traffic growth, and conversions.
Each of the stages of our work was focused on three important factors:
- Specificity of the topic – a highly competitive niche.
- Local demand for SEO promotion services in Kharkiv and Ukraine.
- SEO promotion based on the above factors and the client’s wishes.
Having received information from the niche analysis, we proceeded to the internal tasks of the site. As a result, we have prepared:
- Site structure.
- Design.
- Conducted a technical audit and set tasks for improvement.
- We conducted a website usability audit.
- We collected semantics and prepared meta tags, taking into account commercial and information requests.
- Based on the semantics, we wrote out unique texts.
- We tested the site’s loading speed with a focus on the mobile version and set up a technical task for the programmers.
- We created a content plan.
- We developed a link building strategy.
Thus, we created a competitive, functional and optimized website for promotion, taking into account the wishes of the customer. Our work soon showed the first results.
Feedback from the client
Before working with Seo Line, Banana Print was little known in the Ukrainian market. Our printing agency was young and we were faced with the task of finding a marketing agency with good expertise that would guarantee us high-quality work and help us achieve our goals.
Cooperation with Seo Line agency has met all our plans and expectations. The whole team is involved in the project, the Project manager is always in touch and ready to help.
We would also like to note that the team always offers innovations for the development of our website. But in general, we receive a lot of recommendations for scaling the project.
