Promotion of the site to Turkey: how in eight months of promotion received 3,300 sessions per month with Organic Search - 25 Union Turkey

25 UNION – online store of branded women’s clothing. The main direction is women’s knitwear and accessories. The history of the Ukrainian brand started in 2019. The successful development of the brand led to business scaling and the opening of an online store in Turkey.

Task

Our task was to create and optimize the site from scratch. The main goals are to increase brand awareness in Turkey, an optimized site that brings traffic and conversions.

Promotion results

Thanks to the high-quality work of programmers and designers, we were able to, without wasting time, start SEO-optimization of the site at the stage of project development. In this way, we got quick results, despite the fact that we were talking about promoting a site in Turkey in a niche with huge competition.

After 3 months of promotion from 0 organic users we got 800 users and 100% increase in conversions. By the eighth month, the promotion received 3,300 sessions per month.

In addition to the organic growth of traffic, the growth of key phrases went in parallel. Thus, by the fourth month of promotion, there were 3 key phrases in the TOP 3 and 8 key phrases in the TOP 10.

In the eighth month of promotion, we received 65 key phrases in the TOP 3 and 176 key phrases in the TOP 10:

The dynamics of impressions and clicks increased 11 times:

A well-constructed link building plan also showed an increase in referral mass from 0 to 104 domains:

Basic SEO site optimization and further SEO promotion yield positive results with the prospect of further growth in the Turkish market.

Team work

At the start of the project, we analyzed the Turkish women’s clothing market and studied the average order receipt. In the process of market analysis, we discovered:

advantages of our project over other projects on the Turkish market;
age and gender of the target audience;
who are the main competitors in the women’s clothing niche in Turkey;
calculated the cost of one application;
built a sales funnel.

In order to fulfill the sales plans and our marketing strategy worked in the first months, we conductedselection of sales managers, which efficiently guide the client from the first contact to the closing of the deal.

After analyzing the Turkish women’s clothing market, our marketers have a clear understanding of our audience, how we can achieve traffic growth and, as a result, conversions.

Each of the stages of the work performed by us was focused on three important factors:

SEO promotion taking into account the peculiarities of the query morphology in Turkish.
Seasonality of the product.
The specifics of women’s clothing are a highly competitive niche.

Having assessed the full amount of information received, we made a plan of internal and external tasks of the project. SEO at the site development stage includes:

Development of the site structure.
Creation of web design.
Site development from scratch.
Technical SEO-audit of the site and setting tasks for developers.
Site usability audit.
Collection of semantics and preparation of TK for copywriters, native speakers of the Turkish language, as well as writing clickbait metatags.
Optimization of filters in categories.
Implementation of linking between pages of the entire site.
Development of a content plan for the next 5 months.
Development of a link building strategy.

After the completion of all the tasks listed above, a team of our specialists tested the site for errors and eliminated them before launching the project.

The main goal – to create an online store and receive conversions in the first months of promotion – was successfully achieved, as evidenced by our results.

25 Union Turkey is a competitive, multifunctional and promising young project on the Turkish market. Work on the project continues, improving the functionality, online store design and the implementation of technical improvements to SEO, which attracts more and more new active users.

Feedback from the customer

The costs of promoting the project in Turkey paid off for us eight months after the project was launched. The SeoLine agency has completed most of the tasks set by us, despite the fact that the project is a little more than six months old. It is never too late to implement SEO recommendations and will be relevant at any stage of project development. There are still many challenges ahead to scale business in Turkey. Therefore, we recommend contacting SEO specialists at the site development stage.