We increased sales up to 80% after website optimization and contextual advertising campaigns.
25 UNION is a Ukrainian manufacturer of women’s clothing with over 50 employees. The distinctive advantage of the brand is uniquely designed knitted items for mid-range prices.
25 Union is a Ukrainian manufacturer of women’s clothing with a team of over 50 professionals. The main advantage is knitted items with a unique design in the middle price segment.
The problem
The main task was to bring customers to the site to place orders and create an alternative to the existing traffic tool – Instagram. Also, increasing brand recognition and its popularization in the promotion region.
The client had one of the top positions in social networks in the given niche and region, but the brand was not known outside of Instagram.
The result
During the year, we managed to increase the company’s total sales by 80% thanks to the right SEO promotion strategy, the design of the cart and its elements, the reduction of registration steps and a convenient payment system.
Google My Business optimization and the launch of contextual advertising: added a significant increase in traffic and visibility.
Sales growth from these sources is expected to outpace Instagram’s targeted advertising over the next six months.
What did you do to achieve results?
In the first 3 months, we completed a complex of the following works:
- marketing analysis of the market and niches;
- development of the technical task;
- creating a logo;
- creating a site design layout;
- layout;
programming on CMS OpenCart; - filling all pages with “bright content”;
- launching a site with a convenient one-step shopping cart and a clear interface for quick product checkout.
Next, our SEO and PPC specialists drew up and approved a plan for the promotion of the 25 Union site.
SEO:
- complete internal (technical) SEO-optimization of the entire site for the possibility of starting promotion;
- collection and clustering of the semantic core (key phrases) and optimization of meta-data in all categories;
- writing content by a category copywriter in accordance with the technical task;
- analysis of competitors for the preparation of FAQ (question/answer) for all categories. And submission of TK to the content owner for input;
- drawing up a strategy for increasing the weight of the site (“relinking” of internal links) and setting up the technical specifications of the programmer for implementation;
- creation and optimization of a page in Google My Business. Placement of information about the company in all thematic catalogs;
- external optimization. Internet Reputation Management (SERM).
PPC:
- creation of display advertising (CMS) in Google Ads with various strategies;
- remarketing in Google Ads: RLSA, Dynamic, Normal;
testing automatic strategies using AI; - installation of advanced e-commerce on the site and settings in Google Analytics and Tag Manager;
- Google Merchant settings;
creating a product feed on the website; - creating and setting up a trade campaign in a Google Ads account;
- optimization of all advertising campaigns.
Feedback from the leading project
Working with the project brings satisfaction, despite the difficulty of promotion in this niche. A huge number of competitors who have been in the leading positions for years, young brands that fight with constant dumping.
However, with competent market research, assistance in creating the client’s UTP, we managed to quickly achieve significant results.
Based on the analysis of competitors and market leaders, a site was created with a convenient product structure and many landing pages for greater coverage of search queries. Great emphasis was placed on quality product photos. During the year of operation, the site was visited by 140,000 new users, and the company’s turnover increased to 49,000 orders.
