SEO at the site development stage

• Get an already optimized resource without the need for modifications.
• Ensure sales growth from the first day of site operation.
• Save time and money on additional optimization work.
• When transferring data from the old site to the new one, save the positions achieved in the past.

Algorithms of search engines are not static, they are constantly changing, applying updated factors to evaluate the state of a web resource. That is why it is so important to “keep your finger on the pulse” and timely adjust the promotion strategy to the existing realities. Quality SEO at the site creation stage has a good effect on page conversion: the number of conversions, the length of time users stay, and the number of targeted actions increase.

What does promotion at the development stage consist of?

Of course, it is impossible to do all the online promotion work before the resource is launched. But it is worth paying attention to the main points that allow the resource to work from the first days. Basic promotion of the site during the development stage consists of several points. Let’s consider them in more detail.

• Analytics. The task of an SEO specialist in analytical activities is to get acquainted with the resources of a similar business and study the traffic in the desired industry. It is important to understand how effective promotion is in general in the chosen niche, what are the nuances of creating and working with content, links, the “internal” technical part, the general level of promotion of competitors, what the activity of an interested audience depends on, what key mistakes occur in other web resources. Having this information, you can make a plan for future work, forecast the effectiveness of optimization and the terms of its promotion to the top positions.
• Semantic core. It is important to collect as many search queries as possible to get traffic. For this, a semantic core is assembled, requests are clustered by topic, distributed on pages so that the necessary information can be easily found. Ready-made SYA allows you to create tasks for creating text content.
• Structure. It is formed for the competent and consistent distribution of semantics, as well as the convenience of users. It is important not to allow too deep nesting of pages – no more than three transitions should lead from the main page to the lower “layers” of the site. This affects the links concentrated on the main page, which reach other key positions of the site by means of relinking.
• Technical optimization. Errors of the SEO “internal kitchen” are far from always visible to users, they do not cause them any inconvenience. But positions in search engines can be affected very significantly. An imperfection in robot.txt can lead to the absence of a page in the output, and this significantly reduces the chances of successful promotion. Technical SEO at the development stage allows you to control and track errors, leaving TK to programmers.
• Content. One of the biggest factors influencing search engine results and the loyalty of live users, content must meet certain rules: be competent, useful, unique, expert, perform a certain task (inform, encourage a purchase, sell). It is important to use keywords, to ensure that there is no spam.
• Lots of links. External optimization is usually performed when the web resource is already running. But at the development stage, you can compile a list of donor sites, links to which will bring maximum benefit. For this, competitor analysis is used and the most relevant resources in the niche are identified. In the early stages of the site’s operation, link building should be approached with great care, because excessive activity can be a signal to be blocked by search engines.

How much does SEO cost at the site creation stage?

Since optimization of the site at the development stage is the price of successful business development, it is worth budgeting for this part of the work. Affordable prices and full transparency at every stage await you at SEO Line. We individually calculate how much optimization services will cost. The cost depends on several factors:

• Number of selected stages. You can order both comprehensive promotion and individual works on the website.
• Goals and scope. What result will be effective for the customer and what needs to be done to achieve it.
• Transfer requirements. A site is being created from scratch or you need to transfer the progress of an old project to a new one while saving positions.
• Additional requirements. Personal wishes of customers are always taken into account and implemented in the best way.

If you need site optimization at the development stage, Kharkiv offers SEO Line services. Our specialists have extensive experience, constantly update their knowledge, have all the trending tools for competent promotion of the resource even before its launch. Call us now to find out the technical details and discuss the cost of services.