SEO audit of the site

SEO audit is a diagnosis of a web resource for errors in its operation. It is carried out on a point-by-point basis, which contributes to the growth of positions in search engine results. This is the starting point of a comprehensive website promotion. The analysis identifies weaknesses and the vector of further development, assesses your competitive environment in search results. Based on the SEO audit, you will receive detailed recommendations on how to optimize your website to improve content, optimize keywords, fix technical errors, improve user experience, etc.

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    Website audit

    Expertise is one of our agency’s greatest strengths. In addition to our experience in the local market, we have expertise and will be happy to share it with you. We are ready to join the project at any stage, from developing ideas and analyzing the niche and competitors for a new business to developing a growth strategy for projects that have been fighting for leadership in their niche for many years.

    Why do you need an SEO audit of your website?

    01
    Analysis of the technical condition of the resource

    Search engines that generate organic conversion traffic set the rules for doing business online. By announcing stringent requirements for the technical equipment of services, search engines make it harder to get to the top of the search results. The purpose of a website audit is to find ways to improve it.

    02
    Compliance of the site structure with the requirements of search engines

    Search algorithms monitor the quality of the resources they show users in response to their queries. The structure of the site, its navigation, and the adaptation of pages and forms for different devices and browsers are important. An SEO audit will show gaps that need to be upgraded.

    03
    Search for organic traffic growth points

    The identified growth points form the basis of a global strategy for promoting the resource. SEO analysis of the site will emphasize the search for magnets to attract traffic. For example, we will equip the website with a smart product filter and working forms. This is the stage of selecting potential characteristics that give competitive advantages.

    04
    Checking the SEO contractor

    The promotion campaign has been launched, but you still haven't managed to achieve tangible results from SEO optimization? You can give the executors time to finalize the goals and wait for the "same" effect. Or you can follow the "trust but verify" rule by ordering a search engine audit to analyze the work done and its effectiveness.

    Our services

    01
    Site structure

    We will make sure that it meets the requirements for comfort and visual accessibility for the average Internet user. During the audit, we will test the usability of the website: menus, search, navigation between pages and links. We will evaluate the interface, the modernity of the design, the perception of fonts, colors and backgrounds, and the presence of "irritants" in the overall appearance of the site. The goal is to simplify its use as much as possible.

    02
    Analysis of the technical condition of the site

    A portrait of your target audience and a detailed analysis of user behavior on your website. The essence of a technical audit is the search for programmatic features of a web service that need to be improved. Important points of inspection include page loading speed, resource adaptability, operability of navigation systems and forms, presence of broken URLs, HTML validity, etc. Our experts will prepare an extended report on the functionality of the service for detailed study during SEO optimization.

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    Content analysis and optimization

    Although there are a number of factors that influence the ranking of your website, the resource attracts visitors primarily with its content. Analysis of internal website optimization involves analyzing the content, its relevance, uniqueness, and usefulness. Let's consider the level of relevance of information to the audience's requests, evaluate its "SEO", the need to dilute the content with graphic, audio, and video content.

    04
    Link mass analysis

    The quality of a link profile has a direct impact on the relationship between search engines and your website. The total number of links to a resource is not as important as the reputation of the donor site. Therefore, a significant part of the audit application is the analysis of the entire list of inbound links to calculate spam links, including spam links. We will assess the dynamics of the link mass development and propose our own adjustments to the strategy of its increase.

    05
    Integration with search engines and WEB analytics systems

    Merging with Google Analytics, Yandex.Metrica, Roistat, or CoMagic is a great solution for evaluating your service. We will help you define the goals necessary to optimize your website and start performing audit steps using these functionalities. Analyzing accounts in web analytics systems will help you identify deficiencies in the settings that prevent you from tracking your performance.

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    Additional options

    To order an SEO audit, contact SeoLine specialists. To be a leader in your field of activity, you need to regularly study the characteristics of competitors' websites. In addition to a detailed analysis of the web resource, the SeoLine team will evaluate the business topic, focusing on competitive platforms. This is an important detail for determining the strengths and weaknesses of your project, which will have a positive impact on the formation of a strategy for the development of a web resource on the Web.

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      SEO site audit

      A comprehensive SEO site audit is used to detect technical problems, vulnerable and unstable aspects. It allows you to evaluate the work done, change and improve the promotion strategy to increase conversions and increase sales. The audit is an important part of comprehensive promotion, it is where work with the site begins. From the data obtained during the analysis, the specialist compiles a list of recommendations for eliminating deficiencies. As a result, the resource reaches higher positions, the business develops and grows.

      The SeoLine company recommends conducting a comprehensive site analysis at the following points:

      • The site is under construction or just recently launched.
      • The site was previously promoted, but it did not give the desired results.
      • Nobody has researched and analyzed the site for a long time.
      • There is a need to improve the resource development strategy.

      The primary site audit is the price of successful promotion. What is the point of making a beautiful, convenient and expensive resource if the user simply cannot find it on the network without proper optimization? And in order to carry out optimization, you need to clearly understand in which direction to move. This is why it is necessary to organize an analysis of the current state of the page.

      How a site audit is conducted

      There is a superficial and deep audit. The first can be carried out by each owner of the resource independently, it consists in checking the uniqueness of posted content, titles, keywords with the help of third-party resources and own efforts.

      A full-fledged professional site audit requires knowledge in the field of search algorithms, SEO trends, modern work tools. It includes several fundamental steps – technical component, internal audit, external analysis, usability analysis.

      A standard troubleshooting checklist looks like this:

      • Determining the speed of indexing, which depends on many factors.
      • Analysis of resource loading speed and its individual elements.
      • Functionality testing in different browsers and devices.
      • Checking the correctness of the display of links, codes, including redirection.
      • Checking pages for dubbing, empty.
      • Performance analysis, which determines the maximum load of the site at a certain moment.
      • Research of security, security and reliability of the resource.
      • Analysis of the graphical interface.

      The decision to order a site audit will show how effectively internal and external SEO optimization works. As for the internal, it is important to identify points that need correction, based on the existing rules of search engines. In the process of analysis, aspects of ranking are studied – relevance, resource structure, content relevance, meta-data, indexing markers, service folders and much more. As a result, a clear work plan with the specified deadlines is drawn up.

      In the process of the external SEO-audit of the Kharkiv site will receive a report on the mass of links, donor quality, accumulation of links. Incorrect work with links can lead to a website being banned from search engines, which is much more difficult to get out of than to prevent it. Therefore, the process of identifying errors in the work of external optimization is extremely important as part of a comprehensive site analysis. This stage of work also involves analyzing the behavior of users, identifying the most effective options for receiving traffic. On the basis of the received data, a plan and strategies for further promotion are drawn up.

      SEO audit result

      The price for auditing the site is justified by its capabilities. As a result of competent analysis by SeoLine specialists, you will gain knowledge about the operation of your resource:

      List of problematic points with suggestions for their elimination.

      • Study of CA and user behavior.
      • Internal optimization wishes.
      • Features and tips for external optimization.
      • Description of competitors and opportunities to use their leading sides in your promotion.
      • Personal search engine optimization plan.
      • A new vision of the resource, its prospects, promotion opportunities.

      This information will make it possible to create a solid foundation for the business, its promotion with minimal costs and maximum efficiency. If desired, the SeoLine company will not only conduct an analysis, but also help implement all changes – and this is included in the service of comprehensive promotion of the resource.

      How much does a site audit cost?

      When a site audit is conducted, the cost is calculated individually. An online store, a business card site, a landing page, a service site, and other types of online resources are evaluated differently due to differences in complexity and workload. The amount is also affected by the subject matter, business area, its prevalence and competitiveness.

      The SeoLine company is ready to get to know the business in a comprehensive way, to disassemble its marketing component brick by brick, and to develop working recommendations and wishes. With comprehensive cooperation with us on technical audit of the site, the price will be lower than when ordering a separate service.