Video advertising

• any business that can talk about their product/services using short promotional videos;
• launch of a new service, product from an already known brand;
• increasing the recognition and popularity of the brand;
• maintenance of close communication and mutual contact with already existing audience.

Why should you order advertising on YouTube?

The decision buy promotion on YouTube reveals a whole arsenal of possibilities. Advertising stimulates sales. Even if the client did not make a purchase the first time, the video will remain in his memory and will appear at the moment when it is needed. With the help of video, it is much easier to present a product, company, or service. Most often, users do not have time to read long texts about the benefits and advantages of the product, and watching a short but informative video will allow them to get all the information quickly and without unnecessary stress. Competent targeting can do wonders – ads will be shown only to the “hottest” audience, ready to make a purchase right now. Yes, YouTube ad launch service will pay for itself very quickly.

The advantages of using this contextual advertising tool include:

• Huge coverage. YouTube is one of the largest networks and search platforms. Your ads will be seen by hundreds of thousands of users, and they will be displayed equally on all available devices – from PC to smartphone.
• Optimal budget A one-time payment is made for setting up and posting YouTube video ads. In the future, impressions are paid: the more precisely the campaign is configured, the lower the costs and the higher the result.
• Active communication with the audience. Users subscribe to the channel, share videos with friends, comment and recommend them to friends. The advertiser can also participate in the dialogue directly, informing the audience about changes, responding to feedback and helping to resolve issues.
• Available analytics. The effectiveness of the campaign can always be evaluated by reports compiled by YouTube advertising specialists. In this way, you will easily understand where the money goes and what results the promotion gives.

Various types of advertising on YouTube

Before you order advertising on YouTube, you need to determine which advertising format is most suitable for you. The cost, ad options, and location depend on the selected option. We suggest that you familiarize yourself with the main types of advertising products available for the YouTube platform.

• In-Stream. Videos that “break in” to the main video at any stage. Their duration is usually up to 30 seconds, but after 5 it is usually possible to skip the clip and return to watching the main video.
• Out-Stream. Ads of this format are paid only when the user has watched up to 50% of the video. Order video advertising on the Internet this format is preferred by novice businessmen, as its cost is low and the result is decent.
• Bumpers Ads. Video ads up to 6 seconds long. During this time, it is important to convey to the user the relevance, value and necessity of your offer. Videos are shown before or after the main content. It is impossible to skip such videos.
• Videos lasting from 3 minutes to an hour. Their main difference from all the previous ones is that the user purposefully searches for such an ad in the search bar, which means that he is more likely to view it to the end. This format can be placed in the list of recommended, similar videos in both the browser and mobile version of YouTube.

If you’ve already decided on the format, it’s time to talk about the price. The cost of video advertising on YouTube depends on many factors – the general tasks of the advertising campaign, the geography of placement, the relevance of the video, the portrait of the target audience, the level of competition, etc. Each project is calculated individually. Our managers will be able to make a preliminary campaign budget at your request!

Setting up YouTube ads from the SEO Line company

In order for the context to work from the first day of launch, it is important to order the setup of video ads on YouTube from competent specialists. The SEO Line team has Google Adwords certificates, extensive experience in the PPC sphere with projects in various niches and industries.

We customize advertising in accordance with current algorithms and client wishes, starting with analytical tasks and ending with project management and support at the appropriate level. If you need a quality service for setting up video ads on YouTube in Kharkiv or another region of Ukraine, abroad, call us now!