International SEO

The SEO Line company offers comprehensive promotion of resources in different countries and directions. We have extensive experience in similar activities and provide consistently high performance in various components of promotion. If you want your site to look organic and attract the attention of users from other countries, you should order promotion of the site abroad from our specialists.

How to create a site for users from all over the world?

In the field of SEO promotion, there are several options for working with different geographical areas. Let’s consider the most popular and affordable:

• National domains. Separate sites for each country with appropriate domain endings (.de, .fr, .es, etc.) are quite expensive, but efficient and effective. Demonstrates to users the seriousness of the company’s intentions. This option will be relevant for large corporations.
• Subdomains. For this promotion of a foreign site, the price will be lower, because one main domain is used. Based on it, a separate version is created for each country. For example, for Germany, the url will look like “de.sitename.com”. These are essentially the same standalone sites, but their maintenance and promotion will be cheaper.
• Categories. Another generic domain option used in cases where country coverage is small. The URL of the categories has the form “sitename.com/de/” etc
• Change language. The easiest and most affordable way is to configure the language change option for all existing content on a single site. According to the request of users from different countries, the resource will issue relevant information in the desired language.

The choice depends on several factors – the geography of promotion and the product itself. If a company’s offerings vary significantly from country to country, it’s better to use domains or subdomains. In the case of single information, you can do without creating categories or a tool for changing languages.

Nuances of international promotion

The main task of a site designed for international SEO promotion is the relevance of its content for users of the target countries. This involves the following actions:

• Localization of content. The information available on the site should correspond to the target audience. Various nuances need to be taken into account: “technical” details, such as time zone, language, currency, contact details; the culture of the target consumer, taking into account the mentality, priorities, traditions, peculiarities of perception of symbols, images, colors. To build a successful business at the international level, it is important to take into account the interests of all “categories” of users.
• Language issue. It is undesirable to use an automatic translator, otherwise the appeal to users will look like the inept language of migrants, which is unlikely to inspire trust in the brand. Companies that respect themselves and protect their reputation always create content in a clean, beautiful and lively foreign language with mandatory proofreading by a medium. You need to translate everything – pages, menu items, tooltips, windows, characteristics, pop-up links. For search engines, you should use a special meta tag that tells you what language the web resource is in.
• SEO-localization of the structure For promotion of the site abroad you can use different domains and subdomains. The main thing is to organize the hierarchy in such a way that it looks convenient and intuitive for search engines and users.
• Promotion. In order to get high positions in search results, it is important to connect local search engines. Google and Bing are leading search engines in the west. In addition, there are several important differences between European promotion and domestic promotion. At the stage of external optimization, you need as many links as possible, necessarily authoritative, natural. Social networks also play an important role. The content should be primarily informative, and the company’s reputation should be at least expert.

There are also small aspects like hosting on a local IP, linking to local websites, linking from pages in the target region to the website, all of which will help promote SEO abroad.

Order international SEO from the SEO Line company

SEO Line specialists have extensive experience in promoting not only Ukrainian, but also foreign web resources. Thanks to extensive experience, we already know which tools and methods are most effective in the Western market. This allows you to complete tasks in the shortest possible time, with minimal costs and effective results.

To order website promotion abroad, call us right now. SEO Line will help expand your business, add more “weight” to it, which will allow you to increase your income at the expense of a foreign audience.